Objective: To identify and develop virtual functional health education content aimed at people with PD and to verify the reach profile on social media.

Background: Parkinson’s disease (PD) is a chronic and degenerative disease that results in the death of dopaminergic neurons related to movement regulation [1]. Motor disorders cause reduced independence, functionality and quality of life [2]. Thus, Physiotherapy acts in the management of PD from complementary strategies such as Aquatic Physiotherapy (AF) in association with health educational measures [3;4]. Such strategies involve exercise in a heated pool and guidance on how to promote the reduction of symptoms and empowerment of patients and family members/caregivers [4]. Regarding health care, the COVID-19 pandemic accelerated the reformulation of therapeutic processes in PD to facilitate virtual access to health content, optimize logistics and strengthen professional/patient communication, especially with the physiotherapist [5].

Method: Explanatory exploratory research of content analysis and descriptive data collection, with a qualitative approach [6;7], divided into 6 stages: 1. Search for thematic materials on PD in social networks and bibliographic survey; 2. Definition of the content to be produced, outline of themes and choice of social networks; 3. Elaboration of scripts for the content creation, 4. Technical production of materials, 5. Dissemination of contents and 6. Analysis of metrics achieved in social media.

Results: The searches show that most of the produced content found in social media 1, 2 and 3 is the generalist informative type. Five videos were developed according to the themes: introduction, motor and non-motor repercussions of PD. The sum of the number of views of the videos reached 373 views, total viewing time in 6.6h and average duration of views 1 min, with 100% approval by the audience. The content with the greatest reach on YouTube was the video “Postural balance and falls in PD”. Most of the content found is aimed at the general public and has an informative/general nature.

Conclusion: It is necessary to advance in health education in Physical Therapy, especially in the quality of the disseminated virtual information.

References: 1. SIMON, D. K.; TANNER, C. M.; BRUNDIN, P. Parkinson Disease Epidemiology, Pathology, Genetics, and Pathophysiology. Clinics in Geriatric Medicine, v. 36, n. 1, p. 1–12, 2020.
2. FENG, Y.-S. et al. The benefits and mechanisms of exercise training for Parkinson’s disease. Life Sciences, v. 245, p. 117-345, 2020.
3. CABREIRA, V.; MASSANO J. Parkinson ‘s Disease: Clinical Review and Update. Acta medica portuguesa, v. 32, n. 10, 2019.
4. SILVA, Maria José Gomes da. Construção de uma cartilha educativa para portadores da doença de parkinson no Hospital Universitário Walter Cantídio.2020.137f.-Dissertação (Mestrado)-Universidade Federal do Ceará, Programa de Pós-graduação em Políticas Públicas e Gestão da Educação Superior, Fortaleza (CE), 2020.
5. HELMICH, R. C.; BLOEM, B. R. The Impact of the COVID-19 Pandemic on Parkinson’s Disease: Hidden Sorrows and Emerging Opportunities. Journal of Parkinson’s Disease, v. 10, n. 2, p. 351–354, 2020.
6. SEVERINO, A. J. Metodologia do trabalho científico. 23 ed. São Paulo: Cortez, 2014.
7. GIL, A. C. Como elaborar projetos de pesquisa. 4. ed. São Paulo: Atlas, 2008.

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MDS Abstracts - https://www.mdsabstracts.org/abstract/parkinsons-disease-and-physiotherapy-perspectives-in-functional-health-education-and-innovation-in-digital-media/